22-24 October 2017
Dusit Thani, Dubai, UAE

Basker Rangachari

SVP and Head of Brand, Marketing & Customer Experience
Mashreq Bank

Basker Rangachari is Senior Vice President and Head of Marketing at Mashreq Bank. He joined Mashreq in August 2016. With almost 3 decades of diverse leadership experience across consumer banking, payments services, private equity, retail and consulting, Basker is responsible for driving the bank’s brand and marketing strategies, customer communications, analytics and digital marketing.

Prior to joining Mashreq, Basker worked for Zafin Labs Inc., where he was CEO Asia Pacific & Chief Transformation Officer. Over the past 29 years, he has gained experience in B2B and B2C multi-national corporations, including Standard Chartered Bank, MasterCard Worldwide and Ernst & Young. At Standard Chartered, Basker held senior consumer banking leadership roles over a 10-year career, rising up to his last role as their Global Head of Brand and Retail Marketing.

In his marketing roles, he delivered several first-to-market service guarantees, disruptive marketing campaigns, branch facade digitization strategy and pioneered the extensive use of digital & social marketing platforms. He has received several prestigious awards including Digital Marketer of the Year 2013; Marketer of the Year 2012; Fifty Most Talented CMOs in Asia Pacific 2013; and CRM Director of the Year 2010.

He is a regular keynote speaker at global conferences and university graduate programs, and has authored several articles on personal financial management.

Mr. Rangachari qualified in 1987 as a Certified Chartered Accountant from ACCA (UK) and was ranked as Gold medalist. In 2000, he graduated from the University of Technology Sydney, with a Masters in International Business and was ranked Top Graduate student.



9:00 AM KEYNOTE ADDRESS: Winning customer loyalty with the connected generation - what does it take to make them happy customers?

Dubai-based Mashreq Bank is the oldest privately-owned bank in the UAE and is celebrating its 50th anniversary in 2017.

Join us to hear from award-winning global banker and marketer, Basker Rangachari, SVP and Head of Brand, Marketing & Customer Experience, at Mashreq Bank, as he shares his multi-faceted experience - following long tenures with Ernst & Young, Mastercard and Standard Chartered across multiple markets - on how the present generation of connected customers (and not just millenials) respond differently and how organisations need to evolve their full spectrum of communication.

2:15 PM KEYNOTE PANEL: Gluing it all together

We’ve covered a lot of ground over the past two days. Join this closing panel comprised of our notable keynote speakers and make sure that you walk away with a clear picture of the big things that matter for you to achieve your customer connection goals.
CCW has provided you with the knowledge and tools… now the ball is in your court to take this knowledge forward and make things happen!


Check out the incredible speaker line-up to see who will be joining Basker.

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