22-24 October 2017
Dusit Thani, Dubai, UAE

Basker Rangachari


SVP and Head of Brand, Marketing & Customer Experience
Mashreq Bank


9:00 AM KEYNOTE ADDRESS: Winning customer loyalty with the connected generation - what does it take to make them happy customers?

Dubai-based Mashreq Bank is the oldest privately-owned bank in the UAE and is celebrating its 50th anniversary in 2017.

Join us to hear from award-winning global banker and marketer, Basker Rangachari, SVP and Head of Brand, Marketing & Customer Experience, at Mashreq Bank, as he shares his multi-faceted experience - following long tenures with Ernst & Young, Mastercard and Standard Chartered across multiple markets - on how the present generation of connected customers (and not just millenials) respond differently and how organisations need to evolve their full spectrum of communication.

2:15 PM KEYNOTE PANEL: Gluing it all together

We’ve covered a lot of ground over the past two days. Join this closing panel comprised of our notable keynote speakers and make sure that you walk away with a clear picture of the big things that matter for you to achieve your customer connection goals.
CCW has provided you with the knowledge and tools… now the ball is in your court to take this knowledge forward and make things happen!


Check out the incredible speaker line-up to see who will be joining Basker.

Download The Latest Agenda